Wonderful partners
Our partnership with Unilever is a great example of how a social enterprise and a commercial company can join forces to the benefit of both.
"Unilever is one of the world's leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe.
Following a highly successful Wonderbag promotion in South Africa, Unilever has placed an order for 5 million more Wonderbags.
Wonderbag boosts sales by more than 200%!
Unilever’s ‘Mighty Trio’, consisting of Rajah curry powder, Robertson's spices and Knorrox stock cubes, are all workhorses in the Unilever stable of brands. In 2010 Unilever piloted its Wonderbag partnership with the ‘Mighty Trio’ promotion. Its success led to the 2011 Rajah promotion during which 100,000 Wonderbags were distributed and sales of Rajah curry powder increased by more than 200%!
With numbers like these, the Wonderbag promotion is officially one of the most successful Unilever has ever run, anywhere in the world
Jennifer Dyne, assistant brand manager at Unilever, says that the Wonderbag greatly enhances the Unilever promotion. "Not only are our brands perfect for adding flavour to a Wonderbag dish, but the bag adds real value to households by saving them time and money while cooking tasty, nutritious food. Incorporating the Wonderbag adds a new dimension to our promotion and the bags are a real crowd puller."
We are reaching consumers across the country and because they already love and trust the Unilever brands, they are receptive to us by association.
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